All Articles for Tag
World of PUG Blog March 5, 2024
The PUG Customer Pyramid
by Steve BocskaThe Customer Pyramid model, popularized by Zeithaml, Rust, and Lemon, has long been a
World of PUG Blog February 29, 2024
Loyalty Lost: Why Traditional Programs No Longer Work
by Steve BocskaLoyalty initiatives have been a cornerstone of commerce, acting as vital links between businesses
World of PUG Blog February 15, 2024
Transforming Brand Engagement: Harley-Davidson’s H.O.G.
by Steve BocskaThe Harley-Davidson's Harley Owners Group (H.O.G.) was established in 1983, not just as a
World of PUG Blog February 12, 2024
Clucking Good Rewards: KFC U.S. Unveils New Loyalty Program to Spice Up Customer Engagement
by Steve BocskaKFC has recently announced the launch of its new KFC Rewards program, a strategic
World of PUG Blog January 26, 2024
Gamification: Antavo 2024 Loyalty Report
by Steve BocskaIf you haven't already read the excellent Global Customer Loyalty Report 2024 by Antavo,
World of PUG Blog January 24, 2024
My Coke Rewards: What Went Wrong?
by Steve BocskaThe story of Coca-Cola's "My Coke Rewards" program stands as a powerful cautionary tale
World of PUG Blog January 11, 2024
Starbucks Case Study: The Shelf-life of Extrinsic Rewards
by Steve BocskaOnce upon a time in the not-so-distant past, Starbucks introduced a now-ubiquitous points system
World of PUG Blog January 10, 2024
10 Real World Loyalty Program Pitfalls
by Steve BocskaIn the dynamic (and often baffling) world of customer engagement, loyalty programs a promise
World of PUG Blog January 3, 2024
5 Top Trends To Watch In 2024
by Steve Bocska5 Hot Loyalty, Engagement, and Gamification Trends for 2024The world of customer loyalty and
World of PUG Blog December 11, 2023
6 Ways to Harness the Power of CDPs To Revolutionize Customer Engagement and Loyalty
by Steve BocskaWhen our pals at Epsilon published this comprehensive guide to buying the perfect CDP