Loyalty Isn't Broken.
It's Just Not Playable.
Brand Playability™ is built for engagement.
Points don't motivate anymore. AI and aggregators are deciding what customers buy.
The brands that will win next aren’t louder or cheaper. They are playable.The Future Isn't Playful Tools. It's Playable Brands.
We turn customer journeys into gameplay loops: quests, progression, rewards economies, and narrative. The result is deeper repeat participation, stronger emotional connection, and measurable growth.
TRUSTED BY THE WORLD'S BEST PARTNERS AND BRANDS
Playable Brand Essentials
Available Everywhere
across your websites, apps, CRM, POS, LMS, EMS, loyalty programs and contesting systems
Questing + Challenges
to deliver the most personalized experience possible
Progression Systems and Economies
unlock fun and transform engagement into rewards and recognition
Gameplay Loops
compels long-term, ongoing lifelong participation and satisfaction
Narrative + Emotional Context
for meaningful interactions and emotional connections
A.I. powered programs
allow you to engage smarter and connect deeper than ever
The 12-Month GAMEPlan
A living roadmap to take your brand from passive loyalty to active participation.
Never More Than 30 Days Old
This is not a static strategy deck. Every month, we update the plan based on what moved, what didn't, and what's next. You always have a confident answer to: "What's the plan?"
“We selected PUG’s Picnic™ platform from over 30 suppliers around the world.
They’ve helped us go where nobody has gone before with loyalty and engagement.”
Simply better relationships. Simply better results.
Engagement Actions Processed
Call-to-action Response
Repeat Participation Rate
Deep Engagement Rate
The World of PUG Videos
What makes a brand playable?
Gameplay + Integration + Insight — delivered through Picnic™.
Universal Integration
Brings together your CRM, POS, CMS, data warehouses, loyalty points services and fulfillment services for streamlined operations and centralized insights.
Segments & Insights
Creates segments and A.I.-ready psychographic analytics that provide insight into the strength of the relationships between the brand and individual customers.
Transformative
Takes any loyalty program, website, CRM, or application and turns it into a distinctive brand-specific next-generation loyalty and engagement experience.
Choices & Challenges
Sophisticated adaptive questing and challenges drive customers “up the pyramid” to the highest level of commitment, involvement, and participation.
Emotional Context
Unleash the full power of narratives, gamification, and intrinsic motivation to foster communities that are more connected, attached, and committed.
Scalable & Secure
Cloud-based enterprise platform securely supports massive concurrent customer audiences for all your current and future large-scale engagement needs.
Universal Integration
Stop Fragmenting Your Tech Stack
Consolidate your marketing, loyalty, and commerce and CRM technologies with our Picnic™ Universal Integration Hub.
Some Sample Integration Pathways:
Hear what people are saying
Don't take our word for it, here's what satisfied clients and partners are saying about us.
PUG Interactive is uniquely positioned to lead in the space of gamified loyalty due to their keen ability to merge native psychological motivations with game design principles that will yield the best outcomes for both the user and the business.
PUG solutions were a big improvement over simple CRM’s and basic engagement technologies. It’s a fresh way of looking at integrated customer engagement.”
We selected PUG and their Picnic platform from over 30 suppliers around the world. They’ve helped us go where no one has gone before with customer engagement.”
It’s not just a traditional loyalty program. The broader platform provides opportunities to interact, play with us, and complete powerful interactive challenges, games, activities, and more — both online and in the real world.”
A response rate of two percent is good. A response rate of five percent would be a cause for celebration. The results for our program defies explanation (47.8%) .”
