Surprise & Delight
Expect the Unexpected
Surprise and delight programs strengthen customer relationships via unexpected and memorable bonuses, challenges, activities, and rewards.
The World of PUG
How it works
Benefits
Unexpected Engagement
Surprises are earned or scheduled in ways that keep users engaged and interested, increasing user retention, building brand loyalty, and driving revenue.
Quick to Launch
Surprise and delight programs require very little planning and support meaning businesses can bring playful engagement and interactions to their customers immediately driving their business objectives.
Emotional Connection
Build emotional connections with positive and unexpected experiences that drive stronger brand loyalty and make customers feel appreciated and valued.
Positive Brand Image
Brands with surprise and delight programs are seen as being customer-centric and caring which contributes to a positive brand image and reputation.
See the future of online loyalty
Surprise and Delight Example
Instant wins and bonus plays
Customer is given random popups bonuses and instant win chances at scheduled intervals creating a sense of dynamic and ever-evolving interactivity.
Best For
Brands with high frequency purchase customers
Companies seeking to improve brand image and reputation
Brands looking for competitive differentiation
Program Example
Unexpected Bonuses
Miniso
Customers given daily random surprise bonuses and chances to win instant prizes.
