Advanced Gamification

Breathe New Life
Into Customer Touchpoints

Harness natural tendencies towards play, competition, and personal achievement with playful customer experiences that motivate meaningful brand engagement through a gamified loyalty platform

The World of PUG

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Powerful Rules Processing

Picnic’s™  gamified loyalty platform supports rules customization to enable brands to rewards points and other engagement outcomes to a wide range of user actions, such as purchases, social media engagement, referrals, and more.

Challenges, Prizing & Rewards

Progressive and nested quests motivate ongoing participation while also recognizing achievements and encourage continued engagement with the brand. Real-world prizing and redemption capabilities as well as digital vanity badges and rewards recognize accomplishments and milestones.

Mini-Games & Activities

A catalog of mini-games supports frequent, casual participation while geolocational recognition and codeword redemption systems can track and reward real-world user actions.

Competitive Mechanics

Rankings and leaderboards provide a way for customers to compare their progress against that of other users and create a sense of friendly competition to motivate increased engagement with the brand.

Digital Collection Challenges

Virtual item technology with economic models exploit the human compulsion to collect while also supporting collection games and challenges for content discovery and flexible gameplay options. 

Advanced Questing

Progressive and advanced nested quests motivate complex behaviors, long-term participation, recognize loyalty and capture responses to calls-to-action effectively and efficiently.

Wishlists

Virtual wishlists allows users to curate digital items representing real-world items they would like to acquire. This gives brands insights into what their customers are interested in allowing them to tailor future rewards accordingly.

Unparalleled Flexibility

Brands can create custom engagement pathways, challenges, quests, and rules that are as simple or complex as needed, without requiring extensive technical knowledge or support.

See the future of online loyalty

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Trusted By The World's Best Partners and Brands

Miles beyond traditional loyalty

Full integration with CRM and the entire marketing technology stack to drive playful engagement and loyalty.

PUG Interactive is uniquely positioned to lead in the space of gamified loyalty due to their keen ability to merge native psychological motivations with game design principles that will yield the best outcomes for both the user and the business.

Levy Prukpitikul

DTC Marketing, Mattel

PUG solutions were a big improvement over simple CRM’s and basic engagement technologies. It’s a fresh way of looking at integrated customer engagement.”

Regina Celorio

Director e-Marketing, Kimberly Clark

We selected PUG and their Picnic platform from over 30 suppliers around the world. They’ve helped us go where no one has gone before with customer engagement.”

Francesco Hugony

Digital Innovation, Sisal Lottery

It’s not just a traditional loyalty program. The broader platform provides opportunities to interact, play with us, and complete powerful interactive challenges, games, activities, and more — both online and in the real world.”

Arturo Tishman

Commercial VP, Miniso

A response rate of two percent is good. A response rate of five percent would be a cause for celebration. The results for our program defies explanation (47.8%) .”

Honey Rand

President, Environmental Group