Next Best Engagement

Continuous Customer Engagement

Anticipate optimal engagement pathways to keep you one step ahead towards nurturing a positive brand-customer relationship

The World of PUG

How it works

Benefits

Increased customer satisfaction

These programs can provide customers with personalized and relevant interactions, leading to increased satisfaction and loyalty.

Deep Data

Collect valuable behavioral customer data such as purchasing habits and preferences to improve a company’s marketing efforts and product offerings.

Improved customer retention

By providing personalized and relevant interactions, businesses can improve customer retention and reduce churn rates.

Targeted Marketing

With access to customer data, businesses can use perks and rewards programs to target specific customer segments with personalized marketing messages and offers.

Dynamic Engagement

Adaptive activities and expanding cycles of actions keep users active, engaged and interested, increasing user retention, building brand loyalty, and driving revenue.

Uniquely Suited

Next best engagement programs require less planning and support meaning businesses can start meeting the needs of their customers sooner and driving their business objectives.

A.I Ready Insights

Self-reinforcing engagement loops continuously extend behavioral data suitable for A.I. training and modeling, resulting in more meaningful segments and deeper business insights.

Exceptional Flexibility

New business objectives, themes and campaigns are easily introduced and accommodated, keeping the program fresh and interesting to customers always.

See the future of online loyalty

Program Example

Personalized Pathways

A customer is provided with a fun and specific themed quest that is based on their previous interactions, creating a reinforcing engagement loop.

Best For

Frequent customer purchases or interactions

Highly engageable customer communities

Strongly defined customer communities

Program Example

Responsive Engagement Journeys

Sisal Lottery
Each customer segment is presented with different quests and games perfectly suited to their preferences and behaviors.

Program Example

Adaptive Engagement

Miniso
Optimal next-step activities are unlocked at the end of each discreet customer pathway creating ongoing participation and activity.

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