Next Best Engagement
Continuous Customer Engagement
Anticipate optimal engagement pathways to keep you one step ahead towards nurturing a positive brand-customer relationship
How it works
Benefits
Increased customer satisfaction
These programs can provide customers with personalized and relevant interactions, leading to increased satisfaction and loyalty.
Deep Data
Collect valuable behavioral customer data such as purchasing habits and preferences to improve a company’s marketing efforts and product offerings.
Improved customer retention
By providing personalized and relevant interactions, businesses can improve customer retention and reduce churn rates.
Targeted Marketing
With access to customer data, businesses can use perks and rewards programs to target specific customer segments with personalized marketing messages and offers.
Dynamic Engagement
Adaptive activities and expanding cycles of actions keep users active, engaged and interested, increasing user retention, building brand loyalty, and driving revenue.
Uniquely Suited
Next best engagement programs require less planning and support meaning businesses can start meeting the needs of their customers sooner and driving their business objectives.
A.I Ready Insights
Self-reinforcing engagement loops continuously extend behavioral data suitable for A.I. training and modeling, resulting in more meaningful segments and deeper business insights.
Exceptional Flexibility
New business objectives, themes and campaigns are easily introduced and accommodated, keeping the program fresh and interesting to customers always.
See the future of online loyalty
Program Example
Personalized Pathways
A customer is provided with a fun and specific themed quest that is based on their previous interactions, creating a reinforcing engagement loop.
Best For
Frequency customer purchases or interactions
Highly engageable customer communities
Strongly defined customer communities
Program Example
Responsive Engagement Journeys
Sisal Lottery
Each customer segment is presented with different quests and games perfectly suited to their preferences and behaviors.
Program Example
Adaptive Engagement
Miniso
Optimal next-step activities are unlocked at the end of each discreet customer pathway creating ongoing participation and activity.
