Miniso Launches Revolutionary Customer Engagement Experience With PUG’s Picnic
VANCOUVER, British Columbia, January 13, 2022 – PUG Interactive, a leader in gamified customer engagement programs for retail, in partnership with global retailer Miniso (Mexico), has launched the innovative 2022 MinisoLove campaign powered by PUG’s Picnic™ platform within their newly updated customer engagement mobile application.
MinisoLove dramatically breaks the traditional model of loyalty and engagement. Like most basic programs, MinisoLove allows customers to accumulate points on all their purchases. But it doesn’t stop there, because MinisoLove also allows customers to exchange their loyalty points for play opportunities within a fun, exciting and vibrant engagement platform consisting of mini games, challenges and missions that lets customers earn “Hearts” (MinisoLove’s currency) that can be exchanged for physical prizes, discounts, unique product collections and even money-can’t-buy experiences.
According to Arturo Tishman, the company’s commercial vice president for Mexico and Latin America, “It’s not just a traditional loyalty program. There are many benefits that drive interaction with all our MinisoLovers. Anyone who wants to use it in a traditional “points program” way can do so by buying and generating points that turn into discounts. But the broader platform provides opportunities to interact, play with us, and complete powerful interactive challenges, games, activities, and more — both online and in the real world.”