MinisoLove’s Gamified Engagement Program Dramatically Exceeds Targets
MEXICO CITY, Mexico, June 20, 2022 – Global gift retailer Miniso‘s innovative MinisoLove campaign in Latin America is reporting exceptional marketing metrics, hitting 130% of their forecasted monthly acquisition target within the first week of the program and driving a nearly 3-to-1 conversion from retail visits to online activity during a recent busy holiday weekend.
Miniso is a variety store chain specializing in consumer gifts including cosmetics, stationery, toys, and kitchenware. Collaborating with such powerhouse brands as Marvel, Disney and Coca Cola, Miniso has achieved annual sales revenues of $1.5 billion. Partnering with PUG Interactive, a world leader in large-scale gamified customer engagement programs for retail, Miniso has integrated PUG’s Picnic™ customer engagement platform within their mobile app to create the MinisoLove customer engagement program.
MinisoLove dramatically breaks the traditional loyalty and engagement model with a revolutionary interactive experience. Like most basic loyalty programs, MinisoLove allows customers to accumulate points on all their purchases. However, MinisoLove also allows customers to exchange their loyalty points for engaging play opportunities within a fun, exciting and vibrant digital activity consisting of mini games, challenges and missions that lets customers earn “Hearts” (MinisoLove’s currency) that can be exchanged for physical prizes, discounts, unique product collections and even money-can’t-buy experiences.
According to Arturo Tishman, the company’s commercial vice president for Mexico and Latin America, “It’s not just a traditional loyalty program. There are many benefits that drive interaction with all our MinisoLovers. Anyone who wants to use it in a traditional “points program” way can do so by buying and generating points that turn into discounts. But the broader platform provides opportunities to interact, play with us, and complete powerful interactive challenges, games, activities, and more — both online and in the real world.”
“This is truly a next-level loyalty and engagement program,” says PUG CEO Steve Bocska, “delivering recognition, motivation, contesting, and rewards threaded through the entire customer experience to dramatically strengthen the brand-customer relationship across all segments.”
PUG Interactive is a leader in providing gamified engagement solutions for enterprise, delivering playful, purposeful community engagement to the world’s top brands. By combining proven video gameplay design experience and its proven Picnic™ platform technology, PUG Interactive delivers high-performance retention, loyalty, and motivation solutions for large audiences and enterprise applications.