PUG and Sisal Bring Gaming for Fun to Italy

VANCOUVER, British Columbia, April 14, 2021 – PUG Interactive, a leader in gamified engagement solutions for enterprise, is pleased to announce that Sisal Entertainment S.p.A. (“Sisal”) has expanded its partnership with PUG to launch Sisal FunClub nationwide in Italy for desktop and mobile.

Made possible by the power and flexibility of PUG’s Picnic Customer Engagement platform, Sisal FunClub delivers a leading-edge digital game experience to customers with competitive dynamics and captivating prizes. Supported through a variety of games, quizzes and competitions that will reward users for both skill, knowledge or luck, FunClub is intended for a broad audience interested in new technologies and passionate about soccer, allowing each player to climb the rankings and have fun challenging their friends. 

“I am particularly proud of Sisal’s effort aimed at supporting and encouraging the investment program in digital skills in favor of an evolution strongly linked to entertainment”, said Marco Tiso, Online Managing Director of Sisal.  “Sisal has always been very attentive to promoting responsible gaming, the protection of minors and the safety of its systems. The creation of the new SisalFunClub platform once again confirms our strategy where fun is at the heart of our offer and play is a pastime, a healthy moment for many users. And it is our continuous and inexhaustible commitment that has led us to be the first operator in Italy by market share of online games.” 

Sisal, active since 1946, was the first Italian company to operate in the legal gaming sector as a State concessionaire and has held this business for over 70 years. Led by CEO Francesco Durante, Sisal is one of the leading global companies in the sector, with approximately 40,000 points of sale nationwide, online and internationally.