Earn & Spend
Loyalty With a Twist
Go beyond basic loyalty with a hint of gamification as customers convert their earned points into spendable credits for contests, draws and unlocking bonuses.
The World of PUG
How it works
Benefits
Self-reinforcing Engagement
Expanding cycles of actions keep users engaged and interested, increasing user retention, building brand loyalty, and driving revenue.
Quick to Launch
Earn and spend programs require less planning and support meaning businesses can start meeting the needs of their customers sooner and driving their business objectives.
Exceptional Insights
Both online and real-world actions are rewarded, so customers provide valuable personal and transactional information which helps businesses gain better insights about them.
Easy to Set Up
Earn and spend programs don’t require a lot of design, just a few simple rules based on what customer actions you want to motivate making them easy to set up and run.
Sheds Surplus Loyalty Points
Customers who have been hoarding their loyalty points are given interesting alternatives to standard marketplace redemption, reducing financial liability and risk to the company.
Playful and Differentiating
A wide range of fun and engaging actions and outcomes are possible, all driven by valuable customers actions, building strong positive sentiment and brand awareness.
See the future of online loyalty
Earn & Spend Example
Gamified Redemption
Customer earns loyalty points which they convert to a secondary currency to spend on gamified customer activities, games, contests, digital marketplace purchases and instant win chances.
Best For
Companies seeking a fun spin on traditional loyalty
Brands carrying too many unredeemed loyalty points
Brands looking for program differentiation
Program Example
Gamified Redemption
Sisal Lottery
Minigames and challenges earn coins for digital goods and entries in ongoing contests and prize events.
