All Articles for Category
World of PUG Blog April 3, 2024
PUG Announces Launch of AI-Driven Intelligent Rewards System (IRS)
by Steve BocskaPress ReleaseFOR IMMEDIATE RELEASEPUG Interactive Launches Intelligent Rewards System (IRS): The Evolution of Customer
World of PUG Blog April 3, 2024
PUG Interactive Unveils InsightPulse: A Revolutionary Predictive AI Analytics Dashboard
by Steve BocskaPress ReleaseFOR IMMEDIATE RELEASEPUG Interactive Unveils InsightPulse: A Revolutionary Predictive AI Analytics Dashboard for
World of PUG Blog March 21, 2024
Building Bonds: The Future of Family-Focused Loyalty Programs
by Steve BocskaThe children's toy industry, home to iconic brands such as Hot Wheels, Barbie, LEGO,
World of PUG Blog March 5, 2024
The PUG Customer Pyramid
by Steve BocskaThe Customer Pyramid model, popularized by Zeithaml, Rust, and Lemon, has long been a
World of PUG Blog February 29, 2024
Loyalty Lost: Why Traditional Programs No Longer Work
by Steve BocskaLoyalty initiatives have been a cornerstone of commerce, acting as vital links between businesses
World of PUG Blog February 15, 2024
Transforming Brand Engagement: Harley-Davidson’s H.O.G.
by Steve BocskaThe Harley-Davidson's Harley Owners Group (H.O.G.) was established in 1983, not just as a
World of PUG Blog February 12, 2024
Clucking Good Rewards: KFC U.S. Unveils New Loyalty Program to Spice Up Customer Engagement
by Steve BocskaKFC has recently announced the launch of its new KFC Rewards program, a strategic
World of PUG Blog January 26, 2024
Gamification: Antavo 2024 Loyalty Report
by Steve BocskaIf you haven't already read the excellent Global Customer Loyalty Report 2024 by Antavo,
World of PUG Blog January 24, 2024
My Coke Rewards: What Went Wrong?
by Steve BocskaThe story of Coca-Cola's "My Coke Rewards" program stands as a powerful cautionary tale
World of PUG Blog January 11, 2024
Starbucks Case Study: The Shelf-life of Extrinsic Rewards
by Steve BocskaOnce upon a time in the not-so-distant past, Starbucks introduced a now-ubiquitous points system