¡Más Rosa! Pug Pharm & Kotex Mexico Bubbling with Excitement for Second Engagement Campaign!
Pug Pharm Productions Inc., experts in engaging the world of consumer packaged goods with achingly enjoyable activities & contests, has launched the second round of customer loyalty activity & contest for Kimberly Clark Mexico’s flagship Kotex product line.
After the incredible success of Kotex’s 2014 “Mis Momentos” (“My Memories”) campaign – with 385,000 community brand/customer interactions created over the 3 month campaign – Pug Pharm and Kimberly Clark Mexico partner once again to deliver “Mis Momentos 2”: the long-await sequel to the interactive Facebook and mobile application!
To play, Kotex customers follow Facebook, Twitter, Instagram, and website content to discover special loyalty code words. Each code unlocks a fun online activity where players can earn random branded “Mis Momentos” items to build to their collections of colourful & interesting themed virtual cards. A new feature introduced in this version allows customers to make strategic choices about which brand themes to follow, sets to complete, and even the prizes they are playing for! It’s like combining all the excitement of lottery scratch tickets with the decision-making of a board game!
Supporting the program is Pug Pharm’s award-winning Fan Engagement Engine, a loyalty activity platform built over the past 6+ years by a team of veteran game designers, web technology experts, software-as-a-service product managers, and a calico cat who loves chocolate chip cookies.