community engagement

FUNstration: How I Frustrate Customers for a Living

Vancouver, BC -- The Wise Marketer has published an article by Steve Bocska, CEO of PUG Interactive, about "funstration" and the mistaken presumption among brand executives that any form of customer frustration is negative and should be avoided at all cost. Whether you’re finally getting into the loyalty game with a shiny, brand new loyalty points program or looking to breathe new life into a

By |2022-12-30T12:00:39-08:00December 30th, 2022|Uncategorized|

Video: PUG’s Canadian Space Agency project “Mission Astronaut”

The Canadian Space Agency Drops New Mission Astronaut Promo Video VANCOUVER, British Columbia, November 8, 2022 – The Canadian Space Agency has released a new promotional video showing key highlights from the very popular “Mission: Astronaut” space-themed game supported by PUG Interactive's Picnic™ platform. The innovative learning game challenges children to discover what its like to be an astronaut living and working on the International

By |2022-11-08T15:19:59-08:00November 8th, 2022|Uncategorized|

(Part 2) Wise Marketer Interview: Gamification Strategy Traps, Trials, and Pitfalls

In part 2 of this interview, Steve Bocska, CEO of PUG Interactive, talks gamification -- one of the hottest topics in customer strategy circles today. Seeking to connect with customers in authentic and relevant ways, brands are closely examining promising techniques that facilitate strong connections with customers. Applying game theory to marketing is a winning approach that is attracting lots of attention. But is

By |2022-10-28T10:09:29-07:00October 28th, 2022|Uncategorized|

PUG’s Splash! Game Wins 2022 MUSE Silver Award

  BROWARD COUNTY, Fla. - The Muse Creative Awards has awarded a Silver to PUG Interactive's “Splash: Conservation Pays!” in the category of Online Social Game. The Splash program challenged Broward County residents to win by testing their knowledge of conservation, climate change and sustainability. About PUG Interactive PUG Interactive is a leader in providing gamified engagement solutions for enterprise, delivering playful, purposeful community engagement

By |2022-10-28T10:28:17-07:00September 20th, 2022|Uncategorized|

(Part 1) Wise Marketer Interview With PUG CEO Steve Bocska

Steve Bocska, CEO of PUG Interactive, is much more than a marketer who has learned a bit about gamification. He is an experienced and innovative gaming architect who approaches the marketing field with fresh concepts that work, many of which haven’t been fully considered by marketers. Through his work, Steve has shown that engaging customer communities today is the single biggest competitive driver keeping the

By |2022-10-28T10:06:32-07:00August 18th, 2022|Uncategorized|

MinisoLove’s Gamified Engagement Program Dramatically Exceeds Targets

MEXICO CITY, Mexico, June 20, 2022 – Global gift retailer Miniso's innovative MinisoLove campaign in Latin America is reporting exceptional marketing metrics, hitting 130% of their forecasted monthly acquisition target within the first week of the program and driving a nearly 3-to-1 conversion from retail visits to online activity during a recent busy holiday weekend. Miniso is a variety store chain specializing in consumer gifts

By |2022-06-22T09:25:21-07:00June 20th, 2022|Uncategorized|

PUG CEO Steve Bocska makes return appearance on CRM Playaz Podcast

CRM Playaz, with Brent Leary, Paul Greenberg, Steve Bocska Steve Bocska, CEO of PUG Interactive, is joined again by Brent Leary and Paul Greenberg on their wildly successful CRM Playaz podcast to talk about Wrestlemania, questions to ask a video game designer, and the evolution of customer loyalty and engagement. You can watch the archive here.

By |2022-03-18T08:41:10-07:00March 18th, 2022|Uncategorized|

Conservation Pays With PUG’s Picnic

VANCOUVER, British Columbia, March 1, 2021 – PUG Interactive, a leader in gamified engagement solutions for enterprise, in partnership with Broward Water Partnership has released a major update to the highly successful Conservation Pays community engagement called "Splash." Made possible by the power and flexibility of PUG's Picnic Customer Engagement platform, Splash brings leading-edge digital play to the community with competitive dynamics and captivating prizes. “Players

By |2022-03-03T14:47:07-08:00March 3rd, 2022|Uncategorized|

Miniso Launches Revolutionary Customer Engagement Experience With PUG’s Picnic

VANCOUVER, British Columbia, January 13, 2022 – PUG Interactive, a leader in gamified customer engagement programs for retail, in partnership with global retailer Miniso (Mexico), has launched the innovative 2022 MinisoLove campaign powered by PUG's Picnic™ platform within their newly updated customer engagement mobile application. MinisoLove dramatically breaks the traditional model of loyalty and engagement. Like most basic programs, MinisoLove allows customers to accumulate points

By |2022-06-02T15:01:58-07:00January 13th, 2022|Uncategorized|

PUG’s Picnic Powers SisalFunClub 2022

VANCOUVER, British Columbia, December 23, 2021 – PUG Interactive, a leader in gamified engagement solutions for enterprise, in partnership with Sisal Entertainment S.p.A. (“Sisal”) has launched SisalFunClub 2022, the newly updated customer engagement application for smartphone and desktop. Made possible by the power and flexibility of PUG's Picnic Customer Engagement platform, Sisal FunClub delivers a leading-edge digital game experience to customers with competitive dynamics and

By |2022-03-03T08:48:55-08:00December 23rd, 2021|Uncategorized|
Go to Top