Pug Pharm Helps Shrink Couch Potatoes with Fitaborate!


Pug Pharm Productions Inc., experts in fusing gameplay and customer engagement together, have joined forces with Fitaborate, a fast-growing home fitness personal training site, to create the most ab-crunchin’, bicep-pumpin’ trainee engagement activity!

With their recent February 2015 beta launch, Fitaborate delivers a one-of-a-kind online fitness experience with fun, interactive loyalty rewards for trainees. Fitaborate trainees do video workouts with live professional trainers and even their friends without even needing to step out of their homes. Goals and challenges can be customized to suit any pace or fitness goal, and trainees are rewarded for completing challenges and reaching their targets—what’s more rewarding than being motivated to achieve good health and beach bodies?

Fitaborate encourages people who are busy or have trouble motivating themselves to work out more—and feel good about it! They are even rewarded just by being active everyday or spreading the word to invite their friends and personal trainers to join Fitaborate.

Supporting the program is Pug Pharm’s award-winning Picnic™ Community Engagement Engine, a loyalty activity platform built with blood, sweat, and tears over the past 6+ years by a team of veteran game designers, web technology experts, software-as-a-service product managers, and a body builder named Brutus who routinely devours barrels of avocado chicken salad topped with a delicious homemade seasonal vinaigrette.