MinisoLove’s Gamified Engagement Program Dramatically Exceeds Targets
MEXICO CITY, Mexico, June 20, 2022 – Global gift retailer Miniso's innovative MinisoLove campaign in Latin America is reporting exceptional marketing metrics, hitting 130% of their forecasted monthly acquisition target within the first week of the program and driving a nearly 3-to-1 conversion from retail visits to online activity during a recent busy holiday weekend. Miniso is a variety store chain specializing in consumer gifts