Loyalty Programs

MinisoLove’s Gamified Engagement Program Dramatically Exceeds Targets

MEXICO CITY, Mexico, June 20, 2022 – Global gift retailer Miniso's innovative MinisoLove campaign in Latin America is reporting exceptional marketing metrics, hitting 130% of their forecasted monthly acquisition target within the first week of the program and driving a nearly 3-to-1 conversion from retail visits to online activity during a recent busy holiday weekend. Miniso is a variety store chain specializing in consumer gifts

By |2022-06-22T09:25:21-07:00June 20th, 2022|Uncategorized|
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Conservation Pays With PUG’s Picnic

VANCOUVER, British Columbia, March 1, 2021 – PUG Interactive, a leader in gamified engagement solutions for enterprise, in partnership with Broward Water Partnership has released a major update to the highly successful Conservation Pays community engagement called "Splash." Made possible by the power and flexibility of PUG's Picnic Customer Engagement platform, Splash brings leading-edge digital play to the community with competitive dynamics and captivating prizes. “Players

By |2022-03-03T14:47:07-08:00March 3rd, 2022|Uncategorized|
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Miniso Launches Revolutionary Customer Engagement Experience With PUG’s Picnic

VANCOUVER, British Columbia, January 13, 2022 – PUG Interactive, a leader in gamified customer engagement programs for retail, in partnership with global retailer Miniso (Mexico), has launched the innovative 2022 MinisoLove campaign powered by PUG's Picnic™ platform within their newly updated customer engagement mobile application. MinisoLove dramatically breaks the traditional model of loyalty and engagement. Like most basic programs, MinisoLove allows customers to accumulate points

By |2022-06-02T15:01:58-07:00January 13th, 2022|Uncategorized|
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PUG’s Picnic Powers SisalFunClub 2022

VANCOUVER, British Columbia, December 23, 2021 – PUG Interactive, a leader in gamified engagement solutions for enterprise, in partnership with Sisal Entertainment S.p.A. (“Sisal”) has launched SisalFunClub 2022, the newly updated customer engagement application for smartphone and desktop. Made possible by the power and flexibility of PUG's Picnic Customer Engagement platform, Sisal FunClub delivers a leading-edge digital game experience to customers with competitive dynamics and

By |2022-03-03T08:48:55-08:00December 23rd, 2021|Uncategorized|
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PUG and Sisal Bring Gaming for Fun to Italy

VANCOUVER, British Columbia, April 14, 2021 – PUG Interactive, a leader in gamified engagement solutions for enterprise, is pleased to announce that Sisal Entertainment S.p.A. (“Sisal”) has expanded its partnership with PUG to launch Sisal FunClub nationwide in Italy for desktop and mobile. Made possible by the power and flexibility of PUG's Picnic Customer Engagement platform, Sisal FunClub delivers a leading-edge digital game experience to

By |2021-06-19T09:47:53-07:00April 14th, 2021|Uncategorized|
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INTERVIEW: PUG’s Steve Bocska Talks to Professor Game about Customer Pyramids

VANCOUVER, British Columbia — PUG Interactive CEO Steve Bocska was recently interviewed on the Professor Game Podcast by Rob Alvarez Bucholska about his upcoming webinar about Total Touchpoint Engagement. You can listen to the entire interview here. ===== Overview Steve is CEO of Pug Interactive, a technology & design leader in engagement, retention, and community activation. He has 17+ years of direct experience in

By |2020-01-20T13:07:31-08:00January 20th, 2020|Uncategorized|
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WEBINAR: How Total Touchpoint Engagement Drives Customers Up the Pyramid

Wednesday, January 22, 2020 (Archived -- watch here) OVERVIEW The world’s most successful brands today are adopting strategies to fully leverage their customer touchpoints, moving their customers “up the customer pyramid” towards greater loyalty and engagement. This highly informative 45-minute session will explore why these strategies are so important and will uncover the secret techniques and leading-edge technologies that can promote your customers to

By |2020-01-30T12:28:08-08:00January 9th, 2020|Uncategorized|
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RIP : The End of Reward Points As We Know It

A very insightful article was posted recently at PYMNTS.COM discussing the slippery slide down the slope for loyalty points programs. Some highlights: Points-based programs aren’t very effective at building loyalty because they don’t provide what customers say they need to become loyal. According to a recent Mastercard/Harvard Business Review study, 72 percent of survey respondents say optimizing customer loyalty is a top-five priority of

By |2019-11-05T12:24:14-08:00November 5th, 2019|Uncategorized|
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OpenPicnic 1.0 Update Offers Wide Enterprise Integration With Picnic™ Customer Engagement Hub

PUG Interactive releases OpenPicnic 1.0 Enterprise Integration Services to support widespread connectivity for its gamified Picnic™ Customer Engagement Hub platform VANCOUVER, British Columbia – PUG Interactive announces the launch of OpenPicnic 1.0 Enterprise Integration Services for its award-winning Picnic™ Customer Engagement Hub. OpenPicnic provides a flexible data model for representing enterprise data from sources such as CRM, Real Time Marketing, loyalty systems, point-of-sales systems, LMS/human

By |2019-10-04T08:54:10-07:00July 16th, 2019|Uncategorized|
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WEBCAST: (PUG Archives) Predictions That Came True!

VANCOUVER, British Columbia — From the “I told you so” files… back in 2014, PUG Interactive CEO Steve Bocska made a number of bold predictions at the DELF Summit in Hong Kong. He pictured a future where broad backlash and disenchantment would result from the overuse and abuse of thin badges & points loyalty schemes in the initial wave of “gamification” projects. And just

By |2019-10-04T08:54:10-07:00June 25th, 2019|Uncategorized|
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