(Vancouver, BC) – Pug Pharm Productions Inc., a world leader in applying gameplay design & technology to engage visitor communities and make life in general more fun, is bringing a major expansion to the one-of-a-kind digital visitor activity Gold Rush Challenge.

With new collections, quests, challenges, and prizes, the online game allows visitors to the region to play a fun, online activity where they can earn chances to play by visiting locations along the trail, stopping in at visitor centres, and following social media, to win fantastic prizes from local partners and sponsors along the trail – before, during and even after their visit.

Supporting the activity is Pug Pharm’s award-winning Picnic™ Engagement Engine, a state-of-the-art loyalty activity platform built over the past 6+ years by a team of veteran game designers, web technology experts, software-as-a-service product managers, and a dozen deep fried Twinkies.