gamification platform

Vancouver, BC -- The Wise Marketer has published an article by Steve Bocska, CEO of PUG Interactive, about "funstration" and the mistaken presumption among brand executives that any form of customer frustration is negative and should be avoided at all cost. Whether you’re finally getting into the loyalty game with a shiny, brand new loyalty points program or looking to breathe new life into a

In part 2 of this interview, Steve Bocska, CEO of PUG Interactive, talks gamification -- one of the hottest topics in customer strategy circles today. Seeking to connect with customers in authentic and relevant ways, brands are closely examining promising techniques that facilitate strong connections with customers. Applying game theory to marketing is a winning approach that is attracting lots of attention. But is

Steve Bocska, CEO of PUG Interactive, is much more than a marketer who has learned a bit about gamification. He is an experienced and innovative gaming architect who approaches the marketing field with fresh concepts that work, many of which haven’t been fully considered by marketers. Through his work, Steve has shown that engaging customer communities today is the single biggest competitive driver keeping the