The Victoria Royals hockey club, powered by Pug Pharm, have launched a massive update to last season’s highly successful fan engagement contesting activity at GoRoyalsGo.com.

Called True Blue Challenge, this new edition promises a wider range of content, more sponsored prizes, and a variety of ways to play and win throughout the season. With this launch, the team establishes a new industry-wide standard for sponsorable sports fan engagement and contesting.

Try playing at www.goroyalsgo.com with welcome code “TRUEBLUE”.