Pug Pharm Closes Financing Round to Support Next Generation of Social Networking Technology Platform


Pug Pharm Productions Inc. (Pug Pharm), a Canadian leader in gamification and social engagement, today announced it has secured capital from a network of private investors and key employees. Funds will primarily be used for product development and early marketing efforts for Pug Pharm’s online engagement and gameplay technology platform, Picnic™.

“The completion of this financing round is an important step in advancing our technology platform and bringing this product to new clients. We are grateful to our investors for sharing our vision and supporting us with the necessary capital to advance Pug Pharm’s ‘Collect, Connect, Reward’ gameplay technology,” said Steve Bocska, CEO of Pug Pharm.

Pug Pharm’s gamification technology represents the “best-in-class” next-generation of social networking platforms. Unlike other services, this technology platform can be easily integrated into existing web sites and create true socially connecting gameplay using ‘interest-based’ virtual items – not just generic badges. Pug Pharm’s technology is powering sites such as the Ice Pilots NWT website, where fans of the popular History Channel show can express themselves by building customized gameboards based on various themes and expand their social network to include people who collect the same items.

About Pug Pharm Productions Inc.

Incorporated in 2008, Pug Pharm Productions Inc. (puginteractive.com) is a Canadian leader in gamification and social engagement. M2 Research estimates that the gamification industry will generate $1.6 billion in revenues by 2015. Pug Pharm has a suite of products and services that harness the full potential of social networking technologies to increase revenue, customer engagement, and brand awareness for its clients.