{"id":5816,"date":"2023-08-30T09:49:17","date_gmt":"2023-08-30T16:49:17","guid":{"rendered":"https:\/\/puginteractive.com\/?p=5816"},"modified":"2023-08-30T10:31:25","modified_gmt":"2023-08-30T17:31:25","slug":"embracing-customer-frustration","status":"publish","type":"post","link":"https:\/\/puginteractive.com\/embracing-customer-frustration\/","title":{"rendered":"Embracing Customer Frustration"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5816\" class=\"elementor elementor-5816\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8090b5f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8090b5f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2e0b531\" data-id=\"2e0b531\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2a4221e elementor-widget elementor-widget-image\" data-id=\"2a4221e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"257\" src=\"https:\/\/puginteractive.com\/wp-content\/uploads\/2019\/03\/pug-1-300x257.png\" class=\"attachment-medium size-medium wp-image-1259\" alt=\"\" srcset=\"https:\/\/puginteractive.com\/wp-content\/uploads\/2019\/03\/pug-1-300x257.png 300w, https:\/\/puginteractive.com\/wp-content\/uploads\/2019\/03\/pug-1-200x171.png 200w, https:\/\/puginteractive.com\/wp-content\/uploads\/2019\/03\/pug-1.png 350w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a68326c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a68326c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e9f5bf2\" data-id=\"e9f5bf2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-161f1cf elementor-widget elementor-widget-text-editor\" data-id=\"161f1cf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><strong>by Steve Bocska<br \/><\/strong><em>Steve is the CEO and founder of PUG Interactive Inc., a company specializing in maximizing lifetime customer value through relationship orchestration. With over 20 years of experience in the gaming industry, Steve focuses on applying loyalty, engagement, and gamification to enhance user experiences in non-game contexts.<\/em><strong><br \/><\/strong><\/p><p>\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-623c66f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"623c66f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2f0656e\" data-id=\"2f0656e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b7e9abe elementor-widget elementor-widget-text-editor\" data-id=\"b7e9abe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Customers who actively participate in engaging contests and game-like loyalty programs often become highly passionate, deeply engaged, and even vocal about their experiences. As such, it&#8217;s important to maintain perspective when delving into customer reviews, social media comments, and online discussions. Negative feedback encountered in these spaces isn&#8217;t necessarily a bad sign; in fact, it often reflects a beneficial level of passion and enthusiasm.<\/span><\/p><p><span style=\"font-weight: 400;\">Frustration\u00a0<\/span>is bound to emerge at some point\u00a0<span style=\"font-weight: 400;\">in contests, programs, or game-like experiences where there is something at stake. However, it&#8217;s important to recognize that this frustration is most often very temporary. It&#8217;s not uncommon to witness players in a game expressing their frustration in passionate\u2014even angry\u2014ways. These moments of anger might be triggered by slow progress,\u00a0<\/span><span style=\"font-size: 1.1875rem;\">unexpected results,<\/span><span style=\"font-size: 1.1875rem;\">\u00a0other players,\u00a0<\/span><span style=\"font-size: 1.1875rem;\">or unbalanced rules. While this might appear counterintuitive, it actually underscores the person&#8217;s investment in the game. Their emotional reaction demonstrates that they care deeply about their experiences. The intriguing paradox is that, despite their anger, these customers continue to come back for more. This showcases their dedication and determination to conquer challenges and enjoy the game they love.<\/span><\/p><p><span style=\"font-weight: 400;\">Those who express frustration about &#8220;unfairness,&#8221; difficulty spikes, complexity, or challenging mechanics are often just momentarily questioning the fairness and balance of the experience. Most people crave challenges, especially those that can be overcome with perseverance, skill, or strategy, rather than ones that feel insurmountable due to poor design. By providing a suitable payoff at the right time, you&#8217;ll often find that these customers become more loyal to your brand than ever before. While complaints and frustration are natural aspects of many such experiences, timing plays a crucial role. The designers of these programs and campaigns have a responsibility to listen to player feedback and address issues promptly. When frustration evolves from being motivating to discouraging, players might start losing interest. Effective communication and timely updates that address player concerns can transform frustration into satisfaction, thus keeping players engaged and motivated to continue their journey.<\/span><\/p><p><span style=\"font-weight: 400;\">Ironically, an even worse scenario in the business world might not be a flood of complaints, but rather the absence of them. Individuals who invest time, effort, and emotions into a game, contest, or activity are more likely to form a strong bond with it. They deeply care about their experiences and are committed to seeing them through to their natural conclusion. Complaints emerge from a place of caring\u2014customers want the experience to be better, and they believe it has the potential to be improved. Conversely, apathetic customers who don&#8217;t voice their concerns indicate a complete disconnection from the brand. They&#8217;ve become indifferent, and this indifference can be more harmful than frustration. Apathy suggests that the experience has failed to capture their interest and passion, signaling a lack of engagement and, ultimately, a dwindling customer base.<\/span><\/p><p><span style=\"font-weight: 400;\">Ultimately, it&#8217;s important to remind ourselves that complaints are not necessarily indicative of dissatisfaction with your brand. Instead, they might reveal a deep-seated passion, engagement, and investment that can be channeled into a more enriching and satisfying brand-customer relationship. Temporary frustration is a natural part of the journey and can lead to sustained engagement and a thriving customer community. So, when you encounter a string of complaints, remind yourself that it&#8217;s a signal that your customers care deeply about the program and want it to be the best it can be.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>by Steve BocskaSteve is the CEO and founder of PUG<\/p>\n<div class=\"read-more-wrapper\"><a class=\"more-link read-more-link\" href=\"https:\/\/puginteractive.com\/embracing-customer-frustration\/\">Read More<\/a><\/div>\n","protected":false},"author":1,"featured_media":3966,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[93,140,60],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Embracing Customer Frustration | PUG Interactive<\/title>\n<meta name=\"description\" content=\"Customer frustration isn&#039;t something to be feared. It can be a powerful mechanism to drive long term loyalty.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/puginteractive.com\/embracing-customer-frustration\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Embracing Customer Frustration | PUG Interactive\" \/>\n<meta property=\"og:description\" content=\"Customer frustration isn&#039;t something to be feared. It can be a powerful mechanism to drive long term loyalty.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/puginteractive.com\/embracing-customer-frustration\/\" \/>\n<meta property=\"og:site_name\" content=\"PUG Interactive\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/PugInteractive\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-08-30T16:49:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-30T17:31:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/puginteractive.com\/wp-content\/uploads\/2019\/03\/cloud-image3.png\" \/>\n\t<meta property=\"og:image:width\" content=\"682\" \/>\n\t<meta property=\"og:image:height\" content=\"614\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"jodithepug\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@puginteractive\" \/>\n<meta name=\"twitter:site\" content=\"@puginteractive\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"jodithepug\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/puginteractive.com\/embracing-customer-frustration\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/puginteractive.com\/embracing-customer-frustration\/\"},\"author\":{\"name\":\"jodithepug\",\"@id\":\"https:\/\/puginteractive.com\/#\/schema\/person\/2cf2f9297444d98cc5144c6c49489774\"},\"headline\":\"Embracing Customer Frustration\",\"datePublished\":\"2023-08-30T16:49:17+00:00\",\"dateModified\":\"2023-08-30T17:31:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/puginteractive.com\/embracing-customer-frustration\/\"},\"wordCount\":611,\"publisher\":{\"@id\":\"https:\/\/puginteractive.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/puginteractive.com\/embracing-customer-frustration\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/puginteractive.com\/wp-content\/uploads\/2019\/03\/cloud-image3.png\",\"keywords\":[\"community engagement\",\"customer engagement\",\"gamification\"],\"articleSection\":[\"World of PUG Blog\"],\"inLanguage\":\"en-CA\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/puginteractive.com\/embracing-customer-frustration\/\",\"url\":\"https:\/\/puginteractive.com\/embracing-customer-frustration\/\",\"name\":\"Embracing Customer Frustration | PUG Interactive\",\"isPartOf\":{\"@id\":\"https:\/\/puginteractive.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/puginteractive.com\/embracing-customer-frustration\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/puginteractive.com\/embracing-customer-frustration\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/puginteractive.com\/wp-content\/uploads\/2019\/03\/cloud-image3.png\",\"datePublished\":\"2023-08-30T16:49:17+00:00\",\"dateModified\":\"2023-08-30T17:31:25+00:00\",\"description\":\"Customer frustration isn't something to be feared. It can be a powerful mechanism to drive long term loyalty.\",\"breadcrumb\":{\"@id\":\"https:\/\/puginteractive.com\/embracing-customer-frustration\/#breadcrumb\"},\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/puginteractive.com\/embracing-customer-frustration\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/puginteractive.com\/embracing-customer-frustration\/#primaryimage\",\"url\":\"https:\/\/puginteractive.com\/wp-content\/uploads\/2019\/03\/cloud-image3.png\",\"contentUrl\":\"https:\/\/puginteractive.com\/wp-content\/uploads\/2019\/03\/cloud-image3.png\",\"width\":682,\"height\":614},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/puginteractive.com\/embracing-customer-frustration\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/puginteractive.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Embracing Customer Frustration\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/puginteractive.com\/#website\",\"url\":\"https:\/\/puginteractive.com\/\",\"name\":\"PUG Interactive\",\"description\":\"Improve your customer journeys through gamified loyalty activities that target specific customer segments.\",\"publisher\":{\"@id\":\"https:\/\/puginteractive.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/puginteractive.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-CA\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/puginteractive.com\/#organization\",\"name\":\"PUG Interactive\",\"url\":\"https:\/\/puginteractive.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/puginteractive.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/puginteractive.com\/wp-content\/uploads\/2019\/02\/logo_full_transparentPNG_blue-red_250px-e1550198547493.png\",\"contentUrl\":\"https:\/\/puginteractive.com\/wp-content\/uploads\/2019\/02\/logo_full_transparentPNG_blue-red_250px-e1550198547493.png\",\"width\":125,\"height\":125,\"caption\":\"PUG Interactive\"},\"image\":{\"@id\":\"https:\/\/puginteractive.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/PugInteractive\/\",\"https:\/\/twitter.com\/puginteractive\",\"https:\/\/www.linkedin.com\/company\/pug-interactive\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/puginteractive.com\/#\/schema\/person\/2cf2f9297444d98cc5144c6c49489774\",\"name\":\"jodithepug\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/puginteractive.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/13971f620d2dd66b4aebd3064689b92b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/13971f620d2dd66b4aebd3064689b92b?s=96&d=mm&r=g\",\"caption\":\"jodithepug\"},\"url\":\"https:\/\/puginteractive.com\/author\/jodithepug\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Embracing Customer Frustration | PUG Interactive","description":"Customer frustration isn't something to be feared. It can be a powerful mechanism to drive long term loyalty.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/puginteractive.com\/embracing-customer-frustration\/","og_locale":"en_US","og_type":"article","og_title":"Embracing Customer Frustration | PUG Interactive","og_description":"Customer frustration isn't something to be feared. It can be a powerful mechanism to drive long term loyalty.","og_url":"https:\/\/puginteractive.com\/embracing-customer-frustration\/","og_site_name":"PUG Interactive","article_publisher":"https:\/\/www.facebook.com\/PugInteractive\/","article_published_time":"2023-08-30T16:49:17+00:00","article_modified_time":"2023-08-30T17:31:25+00:00","og_image":[{"width":682,"height":614,"url":"https:\/\/puginteractive.com\/wp-content\/uploads\/2019\/03\/cloud-image3.png","type":"image\/png"}],"author":"jodithepug","twitter_card":"summary_large_image","twitter_creator":"@puginteractive","twitter_site":"@puginteractive","twitter_misc":{"Written by":"jodithepug","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/puginteractive.com\/embracing-customer-frustration\/#article","isPartOf":{"@id":"https:\/\/puginteractive.com\/embracing-customer-frustration\/"},"author":{"name":"jodithepug","@id":"https:\/\/puginteractive.com\/#\/schema\/person\/2cf2f9297444d98cc5144c6c49489774"},"headline":"Embracing Customer Frustration","datePublished":"2023-08-30T16:49:17+00:00","dateModified":"2023-08-30T17:31:25+00:00","mainEntityOfPage":{"@id":"https:\/\/puginteractive.com\/embracing-customer-frustration\/"},"wordCount":611,"publisher":{"@id":"https:\/\/puginteractive.com\/#organization"},"image":{"@id":"https:\/\/puginteractive.com\/embracing-customer-frustration\/#primaryimage"},"thumbnailUrl":"https:\/\/puginteractive.com\/wp-content\/uploads\/2019\/03\/cloud-image3.png","keywords":["community engagement","customer engagement","gamification"],"articleSection":["World of PUG Blog"],"inLanguage":"en-CA"},{"@type":"WebPage","@id":"https:\/\/puginteractive.com\/embracing-customer-frustration\/","url":"https:\/\/puginteractive.com\/embracing-customer-frustration\/","name":"Embracing Customer Frustration | PUG Interactive","isPartOf":{"@id":"https:\/\/puginteractive.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/puginteractive.com\/embracing-customer-frustration\/#primaryimage"},"image":{"@id":"https:\/\/puginteractive.com\/embracing-customer-frustration\/#primaryimage"},"thumbnailUrl":"https:\/\/puginteractive.com\/wp-content\/uploads\/2019\/03\/cloud-image3.png","datePublished":"2023-08-30T16:49:17+00:00","dateModified":"2023-08-30T17:31:25+00:00","description":"Customer frustration isn't something to be feared. It can be a powerful mechanism to drive long term loyalty.","breadcrumb":{"@id":"https:\/\/puginteractive.com\/embracing-customer-frustration\/#breadcrumb"},"inLanguage":"en-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/puginteractive.com\/embracing-customer-frustration\/"]}]},{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/puginteractive.com\/embracing-customer-frustration\/#primaryimage","url":"https:\/\/puginteractive.com\/wp-content\/uploads\/2019\/03\/cloud-image3.png","contentUrl":"https:\/\/puginteractive.com\/wp-content\/uploads\/2019\/03\/cloud-image3.png","width":682,"height":614},{"@type":"BreadcrumbList","@id":"https:\/\/puginteractive.com\/embracing-customer-frustration\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/puginteractive.com\/"},{"@type":"ListItem","position":2,"name":"Embracing Customer Frustration"}]},{"@type":"WebSite","@id":"https:\/\/puginteractive.com\/#website","url":"https:\/\/puginteractive.com\/","name":"PUG Interactive","description":"Improve your customer journeys through gamified loyalty activities that target specific customer segments.","publisher":{"@id":"https:\/\/puginteractive.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/puginteractive.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-CA"},{"@type":"Organization","@id":"https:\/\/puginteractive.com\/#organization","name":"PUG Interactive","url":"https:\/\/puginteractive.com\/","logo":{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/puginteractive.com\/#\/schema\/logo\/image\/","url":"https:\/\/puginteractive.com\/wp-content\/uploads\/2019\/02\/logo_full_transparentPNG_blue-red_250px-e1550198547493.png","contentUrl":"https:\/\/puginteractive.com\/wp-content\/uploads\/2019\/02\/logo_full_transparentPNG_blue-red_250px-e1550198547493.png","width":125,"height":125,"caption":"PUG Interactive"},"image":{"@id":"https:\/\/puginteractive.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/PugInteractive\/","https:\/\/twitter.com\/puginteractive","https:\/\/www.linkedin.com\/company\/pug-interactive\/"]},{"@type":"Person","@id":"https:\/\/puginteractive.com\/#\/schema\/person\/2cf2f9297444d98cc5144c6c49489774","name":"jodithepug","image":{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/puginteractive.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/13971f620d2dd66b4aebd3064689b92b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/13971f620d2dd66b4aebd3064689b92b?s=96&d=mm&r=g","caption":"jodithepug"},"url":"https:\/\/puginteractive.com\/author\/jodithepug\/"}]}},"_links":{"self":[{"href":"https:\/\/puginteractive.com\/wp-json\/wp\/v2\/posts\/5816"}],"collection":[{"href":"https:\/\/puginteractive.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/puginteractive.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/puginteractive.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/puginteractive.com\/wp-json\/wp\/v2\/comments?post=5816"}],"version-history":[{"count":22,"href":"https:\/\/puginteractive.com\/wp-json\/wp\/v2\/posts\/5816\/revisions"}],"predecessor-version":[{"id":5840,"href":"https:\/\/puginteractive.com\/wp-json\/wp\/v2\/posts\/5816\/revisions\/5840"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/puginteractive.com\/wp-json\/wp\/v2\/media\/3966"}],"wp:attachment":[{"href":"https:\/\/puginteractive.com\/wp-json\/wp\/v2\/media?parent=5816"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/puginteractive.com\/wp-json\/wp\/v2\/categories?post=5816"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/puginteractive.com\/wp-json\/wp\/v2\/tags?post=5816"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}