All Articles for Tag
World of PUG Blog April 10, 2026
AI Will Kill Your Loyalty Program. Good.
Here is the future of your loyalty program: a customer opens ChatGPT, says "order me laundry
World of PUG Blog April 6, 2026
Starbucks Rewards Is Quietly Becoming a Toll Booth
In March 2026, Starbucks "reimagined" its Rewards program. Three new tiers — Green, Gold, Reserve. New
World of PUG Blog March 30, 2026
Your Biggest Competitor Isn’t Another Brand — It’s Your Customer’s AI Agent
Ask a CMO who their biggest competitor is, and they’ll name another brand. Ask again in
World of PUG Blog March 23, 2026
The Most Powerful Loyalty Mechanic Isn’t Points — It’s the Fear of Losing Them
In 2023, Starbucks let its Gold tier quietly sunset. For seven years, millions of customers walked