FANS HAPPY BEING BLUE IN LEADING-EDGE DIGITAL ACTIVITY
2015/06/2Victoria Royals WHL hockey club in partnership with Pug Pharm Productions has concluded a pilot fan loyalty activity that has forever modernized the sports fan club into the digital age – setting a new standard for sponsored sports fan interaction in the process.The “Be Royal Blue Challenge” is a themed, sponsorable online fan contesting activity that extended throughout the Royals’ team-fan touchpoints: in-bowl, on concourse,