All Articles for Tag
World of PUG Blog February 29, 2024
Loyalty Lost: Why Traditional Programs No Longer Work
by Steve BocskaLoyalty initiatives have been a cornerstone of commerce, acting as vital links between businesses
World of PUG Blog February 15, 2024
Transforming Brand Engagement: Harley-Davidson’s H.O.G.
by Steve BocskaThe Harley-Davidson's Harley Owners Group (H.O.G.) was established in 1983, not just as a
World of PUG Blog February 12, 2024
Clucking Good Rewards: KFC U.S. Unveils New Loyalty Program to Spice Up Customer Engagement
by Steve BocskaKFC has recently announced the launch of its new KFC Rewards program, a strategic
World of PUG Blog January 26, 2024
Gamification: Antavo 2024 Loyalty Report
by Steve BocskaIf you haven't already read the excellent Global Customer Loyalty Report 2024 by Antavo,
World of PUG Blog January 24, 2024
My Coke Rewards: What Went Wrong?
by Steve BocskaThe story of Coca-Cola's "My Coke Rewards" program stands as a powerful cautionary tale
World of PUG Blog January 11, 2024
Starbucks Case Study: The Shelf-life of Extrinsic Rewards
by Steve BocskaOnce upon a time in the not-so-distant past, Starbucks introduced a now-ubiquitous points system
World of PUG Blog January 10, 2024
10 Real World Loyalty Program Pitfalls
by Steve BocskaIn the dynamic (and often baffling) world of customer engagement, loyalty programs a promise
World of PUG Blog January 3, 2024
5 Top Trends To Watch In 2024
by Steve Bocska5 Hot Loyalty, Engagement, and Gamification Trends for 2024The world of customer loyalty and
World of PUG Blog December 11, 2023
6 Ways to Harness the Power of CDPs To Revolutionize Customer Engagement and Loyalty
by Steve BocskaWhen our pals at Epsilon published this comprehensive guide to buying the perfect CDP
World of PUG Blog December 7, 2023
5 Tips For Navigating the Gen-Z Wave
from Ath Power Consulting (APC)In today’s dynamic consumer market, Gen-Z is not just a demographic, they