Gamification hit the scene a decade ago amidst great hope, hype and promise of bringing a revolutionary new approach to compelling community engagement. But far too many projects have failed to deliver anything more than fleeting, short-term results. Video game industry veteran Steve Bocska draws on his extensive experience producing and designing AAA video games for Disney, Electronic Arts, Sega, and Ubisoft – games that tens of millions of people have paid their own money to play. He highlights the most common gamification misconceptions, mistakes, and breakdowns while offering a glimpse into a secret toolkit of proven mechanics and powerful new analytics.