Pug Pharm Productions Inc., a leader in creating premium community engagement solutions and writing witty news releases, has announced that their flagship Picnic™ platform has created over 1 million user interactions across its customer projects since launch.

Driven by the success of powerhouse clients – such as Kimberley Clark, History Channel, Primaris, and Vancouver Giants – Picnic™ continues to deliver a rapidly growing collection of high-profile contests, VIP programs, loyalty activities, and premium customer engagement campaigns.

According to Pug Pharm CEO Steve Bocska, “By the time we’d finished counting, we had burned through 20 pounds of coffee, a dozen TI-84 calculators, and more interns than our lawyers will allow me to mention. But it was worth it.”

In additional to achieving 1 million user interactions, the Picnic™ platform has delivered many other industry-leading project metrics and milestones, including: 86% activity participation, 15% Facebook audience conversion, 67% repeat user engagement, and a 20% chance of thunderstorms.

Picnic™ is an award-winning loyalty activity & contesting platform built over the past 6+ years by a team of veteran game designers, web technology experts, software-as-a-service product managers, and several cast members from Who’s the Boss.