(Vancouver, BC) – Pug Pharm Productions Inc., a leader in applying gameplay design & technology to engage fan communities and generally rocking out, has partnered with Urban Forest Concerts to deliver a one-of-a-kind digital fan activity at the upcoming An Evening With Jon Bon Jovi and the Kings of Suburbia outdoor concert August 22nd in Vancouver’s historic Stanley Park. 

Full details are still hush-hush, but fans visiting UrbanForest.club in the lead-up to the concert will soon feel a personal ‘blaze-of-glory’ as they play a fun, online activity that rewards high-loyalty actions with chances to win fantastic prizes from partners and sponsors. And unlike other concerts, the fun won’t end after Bon Jovi’s 7th encore of “Livin’ On A Prayer”. In a unique twist, fans can continue to participate in the activity in the weeks following the concert to earn exclusive content, additional prizes, and special bonuses for future Urban Forest concerts. 

Supporting the activity is Pug Pharm’s award-winning Picnic™ Fan Engagement Engine, a state-of-the-art loyalty activity platform built over the past 6+ years by a team of veteran game designers, web technology experts, software-as-a-service product managers, and a rusty old ’72 Pinto.