2012/05/29
Pug Pharm Productions Inc., a technology leader in customer gamification, retention, and activation, today announced a strategic alliance with Bitzio, Inc. (OTCBB:BTZO), which will span multiple projects and include reciprocal advisory positions on the respective boards of the two companies.
‘Pug Pharm’s partnership with Bitzio – a leader in media, mobile games and the gamification of mobile apps – will capitalize on our complementary skills and expertise to significantly benefit both companies. Bitzio’s apps are the perfect fit for our Picnic™ Customer Engagement Engine, and this newly combined ‘dream team’ will set the new standard for the gamification of online apps and the retention and activation of customer communities,’said Steve Bocska, CEO of Pug Pharm.
‘Our relationship with Pug Pharm has quickly transformed beyond a typical vendor partnership. The two companies have such a complementary alignment of products and services that it only made sense for us to grow together, capitalizing on the strengths of both teams. Pug Pharm is a best of breed customer engagement engine and integrating this technology into our apps will propel our apps’ stickiness forward. We are also thrilled that Steve Bocska has agreed to join the Bitzio advisory board. With his thought leadership and deep domain experience, we have a great asset in our corner,’ stated William Schonbrun, CEO of Bitzio, Inc.
Bitzio plans to deploy Pug Pharm’s Picnic™ customer engagement engine into the next version release of its PiciApp suite, as well as into all new apps developed around entertainment, sports, and gaming properties.
‘We are also extremely pleased to announce that William Schonbrun has agreed to act as a strategic advisor for Pug Pharm, allowing us to benefit from his deep knowledge of behavioral analytics along with rapidly developing and monetizing mobile apps,’added Steve Bocska.
About Pug Pharm and the Picnic™ Customer Engagement Engine
Incorporated in 2008, Pug Pharm Productions Inc. (puginteractive.com) is a technology leader in customer gamification, retention, and activation. Pug Pharm’s Picnic™ customer engagement engine is a comprehensive, next-generation platform that captures, retains, and activates customers while eliminating the ‘loyalty backlash’of less sophisticated technologies. Picnic is the world’s first technology platform that simultaneously delivers engagement, motivation, rewards, social matchmaking, item-based gameplay, and direct monetization possibilities.
About Bitzio, Inc.Founded in 2011, Bitzio is a leader in behavioral analytics and mobile media. Through its own proprietary technology and strategic acquisitions of technology and talent the Company monetizes and analyzes user behavior in order to provide greater access and value to advertisers and increase user conversions within the app experience. Developing apps for four key verticals of existing fan bases: sports teams, entertainment, Bollywood and gaming, Bitzio’s approach provides direct access to millions of potential app users. The company aims to be responsible for the download of 1 Billion apps by 2014. For more information, visit www.bitzio.com. To learn more about Bitzio, connect with them on Twitter and Facebook.