Earn to Unlock Programs
Customer Engagement Loops
In this game-inspired spin on loyalty, customer actions unlock new tasks, quests and challenges that inspire ongoing, continuous engagement.
How they work
Program Benefits
Self-reinforcing Engagement
Expanding cycles of actions keep users engaged and interested, increasing user retention, building brand loyalty, and driving revenue.
Quick to Launch
Earn-to-unlock programs require less planning and support meaning businesses can start meeting the needs of their customers sooner and driving their business objectives.
Exceptional Insights
Both online and real-world actions are rewarded, so customers provide valuable personal and transactional information which helps businesses gain better insights about them.
Easy to Set Up
Earn-to-unlock programs don’t require a lot of design, just a few simple rules based on what customer actions you want to motivate making them easy to set up and run.
See the future of online loyalty
Earn-to-Unlock Program Example
Unlockable Quests
Customer performs valuable actions (purchases, calls-to-action, surveys, watching videos), which completes quests, which in turn unlock new quests that create a reinforcing engagement loop.
Best For
Brands with high frequency purchase customers
Companies who already have a basic loyalty program
Brands looking for competitive differentiation
Program Example
Unlocking Engagement Loops
Miniso
Customers buy, play, redeem, and respond to unlock new quests and challenges.
