Adaptive Questing Programs
Customer Engagement Loops
In this game-inspired spin on loyalty, customer actions unlock new tasks, quests and challenges that inspire ongoing, continuous engagement.
How they work
Program Benefits
Dynamic Engagement
Adaptive activities and expanding cycles of actions keep users active, engaged and interested, increasing user retention, building brand loyalty, and driving revenue.
Uniquely Suited
Earn-to-unlock programs require less planning and support meaning businesses can start meeting the needs of their customers sooner and driving their business objectives.
A.I Ready Insights
Self-reinforcing engagement loops continuously extend behavioral data suitable for A.I. training and modeling, resulting in more meaningful segments and deeper business insights.
Exceptional Flexibility
New business objectives, themes and campaigns are easily introduced and accommodated, keeping the program fresh and interesting to customers always.
See the future of online loyalty
Adaptive Questing Program Example
Highly Personalized Engagement
Certain features, quests, challenges and activities are presented to the customer based on their past actions and behaviors, heightening personalization and reinforcing engagement loops.
Best For
Brands with long-term customers
Strongly defined customer communities
Customers desiring personalized experiences
Program Example
Responsive Engagement Journeys
Sisal Lottery
Each customer segment is presented with different quests and games perfectly suited to their preferences and behaviors.
