PUG Interactive‘s CEO Steve Bocska has recently published an article on NRN.com about broken customer loyalty.

Drawing on his extensive experience in video game and business, Steve discusses the importance of intrinsic motivation, surprise and delight, and customization in creating loyalty programs that actually work. By drawing parallels between video game design and loyalty programs, he presents readers with a new way of thinking about how to engage customers and drive loyalty.

Read the entire article here.